Client: Enterprise Retail & Finance Brands (Demo Concept)
Live Site: https://datareel.ai
Objective: Deliver hyper-personalized, human-like video conversations at scale using enterprise customer data.
Tech Stack: Google Vertex AI, GPT LLMs, TTS, Lip-sync Engines, CRM Integration, Secure VPC
Overview:
Traditional email and PDF communication methods failed to capture user engagement. A dynamic, video-driven customer communication platform was needed.
Challenge:
Deliver personalized, contextual, high-scale video content without involving a human production team.
Solution:
- Developed GPT-based script generator based on CRM and Excel data.
- Applied voice cloning and lip-syncing to animate digital brand avatars.
- Delivered 1,000s of videos via WhatsApp, Email, Web.
- Real-time performance dashboard for open rate, watch time, conversions.
- Hosted securely in GCP/AWS with GDPR/RBI/HIPAA compliance.
Key Results:
- Cost per video reduced by 90%
- Video retention 9x better than static emails
- Click-through rates increased by 4–6x
